Before you get all excited about building an opt in email campaign through a capture page, ask yourself which is more important: the quality or quantity of the contacts in your list? If you ask me, I would rather have people on my list whom I have previously communicated with, rather than a list...
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Before you build a mailing list, it is highly recommended that you read the Clue Train manifesto. (Check out www.ClueTrain.com.) If you have already read it, then this is just a reminder on how important it is to build relationships, because marketing today is all about having meaningful conversations. Relationship marketing tells us that...
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So you think you have a targeted mailing list, a great offer and a compelling call to action? All the elements of successful email marketing depend on one factor — having valid email addresses on your list. If you have already started building your mailing list, make sure you have valid email addresses. Too...
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One of the first and major things you should do when you are starting a business is to build a list of prospective customers. Your contact list or lead list is the key to the longevity of your business, and your email list building techniques will be a crucial part of your success. Quality...
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We all know that people usually buy from traders they are already familiar with — people they know and like. The same thing applies in email list building – your prospects need to know and like you before they try your product or service. Needless to say, trust is a very important factor to...
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These days whenever a prospect searches the web, they either end up on a capture page or are greeted with a pop up window asking for their contact information. While others may not mind this, especially when they are really interested, to some, this is just plain annoying and they would dismiss this “in...
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What it was like then Not so long ago, when the Internet was new, there were only a few people taking advantage of its marketing potential. There was hardly any competition back then and internet marketing wasn’t all that. Competitors were few and far between. Since there was little or no competition, all you...
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